betteradvertising.com Overview
General
Title |
EVIDON |
Description |
Evidon, powering the Self-Regulatory Program for Online Behavioral Advertising for the Digital Advertising Alliance (DAA) is the first Approved Provider of compliance services; delivering the advertising option icon to give consumers transparency and control and help businesses comply with the program. |
Keywords |
Behavioral advertising, OBA, Privacy compliance, Self regulatory program, Self Reg, Digital advertising alliance, DAA, Advertising option icon, Online behavioral advertising, Evidon, Better advertising, Interest-based advertising, IBA, Privacy regulation, Ad notice, Ad choices |
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